For 16 years, I was a jewelry designer whose baubles were often compared to candy. After a four-year hiatus from artisan life, I decided it was time to return to being a maker. As the tiny business expert, I am, of course, building it as a tiny business.
Decades ago, I went to the School of Visual and Performing Art at Syracuse University where I discovered my love of combining science and art. At the time, it was via 3d animation where I spent half my time in the engineering school. As the years went by it was largely by using my coding skills combined with my creative skills to create an e-commerce site for my jewelry, before Etsy existed. This differentiator at the time helped get the attention of the press.
The press attention eventually landed me in over 60 national magazines, on tv shows, and developing a show on a shopping channel teaching people to make jewelry. This all led me to blogging, video, and podcasting to help educate Tiny Business owners. Eventually, I realized I was repeating myself constantly and that there had to be a better way. That was how I started writing (and self-publishing) books. The technology aspect which can be a struggle with self-publishing was a good use of my skill set. But writing books leaves me with downtime, which brought me back to my love of combining chemistry and art to create delicious results in candy. And that is how we got to today.
I was born in NH but lived in NY from two until 34 when I met my now-husband. We met by chance during a weekend I spent in Austin and I moved to TX (but of course not in with him yet!), four months later. I am the oldest of four sisters, and a proud auntie of 8. I have lived in Austin since 2011, where I did eventually end up cohabitating and marrying Adam Fujawa. We currently spend a great deal of time corraling our three loud, but tiny, rescue dogs: Fiona, Bessie, and Abby.
I'm an avid reader, a jigsaw puzzler, a cross-stitcher, and a coffee addict. Service is my love language, and I volunteer obsessively. I'm a people-loving introvert, meaning I get all excited to be around people, but then require days by myself to recharge. I'm a GenXer, an Aries, an Enneagram 8, and a finisher not an opener. I love meeting new people, so never shy away from reaching out.
If you are curious about what tiny businesses are, pick up a copy of my book, Smarter Starting, wherever you buy books.
Photo by Thea Adler (the youngest of my sisters)
Following in the path of my grandmother and father, who both became avid antique dealers in their 40's, I too am a collector.
I offer an ever-changing supply of vintage and antique treasures to add to your collection. You'll also find seasonal t-shirts, mugs, and other printed items as well as paper products to use when you serve your favorite treats. All non-food items can be shipped anywhere in the US.
Be sure and stay connected via Instagram and Facebook and sign up for the email to find what's new each week. Reach out (by email or the form below) if you have any questions or want to show me your own collections!
If pressed to choose where to start, I would highly recommend the caramels as they are quickly becoming my specialty, but really, I love all of the candy equally.
I am the only person making the candy, so please be patient with me as I make the candy in small batches. It's a beautiful mix of science and art and I am constantly amazed that heating sugar to specific tempatures can yield such a variety of flavors and textures.
I take pride in my work and love to delight YOU with sweet treats. I love to see the look of pure joy when people take a bite. Thank you for your support!
Every week, you'll receive The Friday List from Sierra, filled with great finds from the week. Receive 10% off your next order when you sign up!